Reddit Outreach Planner
Free Reddit marketing planner for solo founders. Set a weekly lurk-and-reply quota across a few niche subreddits so you get distribution without looking like a billboard.
What is a Reddit outreach planner?
A Reddit outreach planner turns vague advice like “be helpful on Reddit” into a weekly quota: how many minutes you can spend, how many value replies fit that time, and how many soft product mentions — if any — stay under the ban-risk line.
This reddit marketing planner for micro-SaaS is built for solo founders who want niche subreddit depth, not karma farming. It assumes three rooms max, a Tuesday–Thursday–Saturday style cadence, and the two-week lurk before you pitch.
How to use this planner
Enter the minutes you can honestly spend each week, how many primary and adjacent subreddits you will keep, and how many weeks you have already been participating. Say whether the product is live and what the primary room’s promo policy looks like.
The planner returns a phase — lurk only, value replies, or soft mentions — plus reply and mention caps, a session schedule, and a risk read. Copy the link to save the plan for next week’s check-in.
If the risk read says ban-risk pattern, shrink rooms or mentions before you post. Reddit removes drive-by links faster than it rewards polished launch threads.
Why Reddit quota math matters
Spray-and-pray looks productive and converts like noise. Ten comments in ten subs before lunch resets trust everywhere. Three thoughtful replies in rooms that contain buyers looks quiet and often works.
A written quota also protects maker time. Community marketing only fits a solo founder calendar if it has a stop rule. When support spikes, keep only the high-intent reply habit and pause nice-to-have posts — presence can shrink without disappearing.
Frequently asked questions
How should solo founders plan Reddit outreach?
Pick one primary subreddit and at most two adjacent rooms, set a weekly time budget you can keep for six weeks, lurk before you pitch, and cap product mentions far below value replies. Depth beats posting in fifteen subs before lunch.
How many Reddit comments should I post per week?
A sustainable solo-founder cadence is often two to four thoughtful replies per week inside ninety minutes of total time — not ten spray comments. Quality and timing in the first hours of a thread matter more than volume.
How long should I lurk before mentioning my product?
Two weeks of real participation in one or two subreddits is a useful minimum for most founders. You do not need thousands of karma. You need enough context that a product mention feels like a continuation of the conversation, not a drive-by ad.
What if the subreddit bans self-promotion?
Keep using the room for language research and value replies with zero links. Do not force mentions. Track whether people start conversations with you. A banned-promo room can still teach you how buyers describe the problem.