App Store Title Character Counter
Free live counter for iOS App Store title (30 characters), subtitle (30), and keywords (100). Stay under Apple's limits before you paste into App Store Connect. Built for solo founders shipping consumer apps.
What this App Store title character counter does
App Store Connect will not forgive a 31-character title. This tool counts characters for your iOS app name, subtitle, and keywords field as you type, with live remaining counts and clear over-limit warnings.
Solo founders often draft listing copy in Notes or a doc, then discover the line is too long only after pasting into Connect. An App Store listing character count up front saves that round trip and keeps your ASO experiments faster.
How to use the counter
Paste or type your candidate app name into the title field and watch the 30-character meter. Do the same for the subtitle. If you are packing the keywords field, use the 100-character meter and prefer comma-separated terms without wasted spaces.
When everything is within limits, copy the link to save the draft or share it with a co-founder. Then paste the final strings into App Store Connect. For positioning and keyword research beyond character math, see the related ASO guide below.
Why the 30-character App Store limit matters
Title and subtitle are scarce real estate. The first words carry brand recognition; the rest has to earn its place with clarity or a searchable phrase. Hitting the limit with filler words wastes the only headline most shoppers read before screenshots.
A tight subtitle that states the outcome often converts better than a stuffed line that truncates awkwardly on smaller phones. Use this ASO title counter to test shorter options until the preview still reads as a complete thought.
Frequently asked questions
What is the App Store title character limit?
The app name (title) on the App Store is limited to 30 characters, including spaces and punctuation. This App Store title character counter shows your live length and how many characters you have left so you can fit a clear name without guessing.
How long can an iOS App Store subtitle be?
The subtitle is also 30 characters. It sits under your app name on the product page and is a strong place for a benefit or secondary keyword. Use the counter to keep the line readable instead of cramming jargon to the last character.
Does the App Store keywords field have a character limit?
Yes. The keywords field in App Store Connect is limited to 100 characters. Separate terms with commas and skip spaces after commas when you need room. Keywords are not shown on the public product page — they only influence search.
Do spaces and emoji count toward the limit?
Spaces and punctuation count. Emoji and some special characters can use more than one unit depending on how App Store Connect measures them, so treat emoji as expensive. Prefer plain text for title and subtitle when you are tight on characters.