Reese

I'm Reese. I grew up in Denver, live in Portland now, and I'm not a software developer. I came into micro-SaaS through the marketing door: the part where you have a working product and still need to convince strangers to pay for it.

From 2014 to 2020 I did growth and performance marketing at small B2B SaaS companies, the kind with fifteen to forty people where one person runs paid ads, email, onboarding experiments, and a landing page rewrite before lunch. I learned what a funnel looks like when nobody is buying, and what changes when one channel finally clicks.

From 2020 to 2022 I freelanced as a growth consultant for indie founders. I saw the same pattern over and over: technically solid products with zero distribution. Founders who could ship in a weekend but had no idea how to get their first ten paying customers. I got good at the unglamorous part: cold email, community posts, SEO basics, pricing tests, onboarding emails that don't sound like a robot wrote them.

Since 2022 I've launched a few micro-SaaS side projects of my own. None made me rich. One found a small paying audience because I knew where to look for customers before I finished building. The others died because the product was fine and the distribution wasn't. I talk about both.

My one-line philosophy, which colors everything I write:

A product nobody hears about is just an expensive hobby.

I'm a bootstrapper. Small products, real revenue, independence. I don't believe in growth theater: vanity metrics, viral stunts, advice written for companies with a marketing team. Distribution is a skill, not a personality type. A solo founder can get their first fifty customers without ads, without launching on every platform, and without pretending to be a brand.

I use AI for drafts, subject lines, and research. It doesn't replace knowing your customer. Building got easier for everyone. Distribution didn't. If anything, more products competing for the same attention made getting noticed harder, not easier.

If you already shipped something, or you're close, and you're stuck between "it works" and "someone paid for it," you're who I'm writing for. No guru energy, no seven-figure promises. Just the unglamorous work of finding people who need what you built and giving them a reason to pay.