Posts

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View from behind a solo founder at a home-office desk, laptop and large monitor showing a vendor questionnaire, printed page four and coffee nearby

Page Four of the Vendor Form Is Where Solo Founders Quit.

Security questionnaire survival for solo micro-SaaS founders: what procurement actually asks, honest answers that buy time, filling forms without a compliance team, SOC 2 without a letter, and when to hire help.

August 23, 202626 min read

Solo founder on a forest deck terrace with laptop, large monitor, and iPhone reviewing ad creative notes on sticky labels

iOS

Meta Ads Will Not Fix an App That Embarrasses You on First Open

How a solo founder runs Facebook and Instagram ads for a consumer iOS app: prerequisites, campaign structure, creative, metrics, App Store landing, and when to pause before you burn the budget.

August 22, 202624 min read

Solo founder on a terrace with a laptop and large monitor showing an ads dashboard, handwritten profit math on a notepad, forest landscape beyond the railing

Marketing

Spend $100 on Ads. Keep $150. Then Decide.

How solo founders run profitable paid ads for a micro-SaaS: a $100 profit test, ROAS gates that actually matter, and when it makes sense to scale spend into the tens of thousands.

August 21, 202628 min read

Solo founder on a home terrace at a wooden table with a large monitor showing a domain DNS settings screen, laptop, and a sticky note, landscape view beyond the railing

SaaS

I Owned the Domain. DNS Still Said No.

How to set up a custom domain and DNS for a micro-SaaS without coding: buy the name, point records at Vercel or Netlify, fix SSL, and smoke-test before you paste the pretty URL anywhere public.

August 19, 202629 min read

Solo founder reviewing a one-page pilot proposal on a laptop with scope timeline and success metrics sticky notes on a desk

Marketing

They Said Pilot. They Meant a Free Year.

How solo founders write a paid SaaS pilot proposal: scope, pricing, success criteria, one-page template, timeline caps, and when to walk away from free POC theater.

August 18, 202628 min read

Solo founder on a backyard deck filming a phone Reel beside a laptop, large monitor, and sticky notes labeled moment first and bio link

iOS

Twelve Thousand Views and Zero Installs Taught Me Something

Instagram Reels and Stories can promote a consumer app when you film the embarrassing moment, fix your bio link, and measure App Store taps—not vanity views.

August 16, 202626 min read

Solo founder on a terrace desk with laptop and large monitor, weekly content board on sticky notes beside a landscape view

Marketing

I Stopped Hunting Inspiration. I Started Shipping Tuesdays.

A founder content creation system for solo micro-SaaS operators: idea bank, weekly board, one spine for SEO, X, and LinkedIn — without pretending you have a content team.

August 14, 202627 min read

Solo founder on a terrace desk with laptop and large monitor beside handwritten agent rules on sticky notes and a forest valley view

SaaS

I Wrote the Rules Down. The Agent Stopped Guessing.

A deep setup guide for Hermes skills, SOUL.md, and tool permissions — the layer beyond basic agent install that keeps solo founders from re-explaining themselves every Monday.

August 12, 202628 min read

Stakeholder map on a whiteboard showing champion connected to product but economic buyer disconnected from signature line, solo founder with notebook

Marketing

She Loved the Product. She Could Not Sign Anything.

Champion vs economic buyer for solo micro-SaaS founders: map the buying committee, discovery questions that surface who signs, real champions vs polite fans, and when to pause single-threaded deals.

August 11, 202626 min read