Posts

Page 8 of 9

iPhone with a messaging app on screen beside handwritten UX notes and a half-empty coffee mug on a home desk

Your First Consumer App Doesn't Need a Pitch Deck

A practical guide to shipping a personal iOS app as a solo founder — problem, stack, privacy, and subscriptions — with Finish Him as the worked example.

June 25, 202629 min read

Solo founder at a home desk with a laptop showing a payment dashboard layout, notebook labeled webhook checklist, and coffee mug

Pricing

Your Webhook Will Fail at 2 A.M. Plan for It

How to wire Stripe billing for a micro-SaaS as a solo founder: Checkout, webhooks, idempotency, and the database fields that actually gate access.

June 24, 202626 min read

Solo founder pausing at a kitchen table with a laptop, interview notes, and a sticky note marked no build week

SaaS

Bolt Is Not a Validation Strategy

Fake doors, deposit tests, and customer calls — how I validate micro-SaaS ideas without code before Bolt or Hermes ship anything.

June 23, 202629 min read

Solo founder at a home desk drafting onboarding emails with sticky notes labeled day 0, day 2, and day 5 beside an open laptop

Retention

Signup Isn't When They Win

How solo founders onboard micro-SaaS customers without a CS team: define the magic moment, concierge early users, fix empty states, and measure activation.

June 22, 202626 min read

Hand-labeled paper sketch of landing page zones with crossed-out headline sticky notes beside an open laptop on a kitchen table

Marketing

Eight Seconds to Convince a Stranger

How to build a micro-SaaS landing page that converts when you are the only marketer: headlines, structure, pricing visibility, and honest tests at solo-founder traffic levels.

June 22, 202625 min read

Printed prospect list with circled and crossed-out names beside a laptop on an early morning desk

Marketing

Fifty Cold Emails and Three Replies

Cold email for micro-SaaS when warm launch is not enough: how solo founders find first paying customers without a list, a team, or growth theater.

June 21, 202628 min read

Printed tool checklist with checkmarks and monthly total beside a laptop and phone on a kitchen table

SaaS

I Spend About $87 a Month on Tools. Here Is the Full List.

The micro-SaaS tools for non-developers I actually pay for: Bolt, v0, Cursor, Hermes, Supabase, Stripe, and the decision tree I use before adding another tab.

June 21, 202627 min read

Laptop and phone on a coffee table with a what is an API sticky note and takeout container at night

SaaS

I Googled What Is an API. Then I Shipped.

How to build a micro-SaaS without coding: validate first, pick a realistic build path, direct AI tools honestly, and ship something strangers will pay for.

June 20, 202628 min read

Open notebook with kept and cancelled tally columns beside a laptop showing metrics on a home desk

Retention

How to Reduce Churn in a Micro-SaaS When You Have No Team

How to reduce churn in a Micro-SaaS as a solo founder: cheap retention habits, onboarding fixes, and the signals that tell you whether a customer is worth saving.

June 20, 20269 min read