Posts

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Solo founder at a desk reviewing a laptop billing dashboard with a highlighted failed payment notice

The Card Declined. They Didn't Leave.

Most "churn" on a young Stripe subscription is a failed payment, not a breakup. Here's the recovery stack I use before I blame the product.

July 8, 202626 min read

Solo founder at a kitchen table leaning toward a laptop showing a hosting dashboard with a sticky note reading go live beside the keyboard

SaaS

Localhost Lied to Me. Then I Hit Deploy.

How to deploy a micro-SaaS without coding: pick the right host, wire env vars and Stripe for production, smoke-test like an operator, and ship something strangers can actually use.

July 7, 202627 min read

Solo founder at a home desk reviewing a simple metrics dashboard on a laptop with a notebook of handwritten numbers nearby

Retention

You're the Only One Reading the Dashboard

How a solo founder can run micro-SaaS analytics without a data team: skip vanity metrics, pick one honest number, track activation and churn, and set up a stack in an afternoon.

July 3, 202627 min read

Solo founder at a home desk leaning toward a laptop screen with phone beside keyboard under warm desk lamp light

SaaS

Prod Broke at 11 P.M. I Could Not Read the Fix.

A non-coder playbook for debugging AI-generated micro-SaaS code — symptom language, safe rollbacks, and when to stop pretending you understand the diff.

July 2, 202624 min read

iOS

Your Paywall Price Is Not a Personality Test

How a solo iOS founder picks subscription tiers, survives Apple's cut, and models real MRR without copying B2B SaaS playbooks.

July 2, 202626 min read

Solo founder at a home desk processing a support inbox on a laptop with a sticky note labeled support batch beside the keyboard

Retention

You Are the Support Queue Now

How solo founders run micro-SaaS customer support without a CX team: one inbox, batch replies, docs that deflect tickets, and templates that still sound human.

July 1, 202624 min read

Solo founder at a standing desk comparing trial length options on sticky notes beside a laptop showing a subscription dashboard

Pricing

Fourteen Days to Convince a Stranger

How to design a micro-SaaS free trial as a solo founder: trial length, credit card upfront, activation, Stripe wiring, and why freemium usually steals your time.

July 1, 202625 min read

Solo founder at a kitchen table with laptop and phone showing a messaging notification beside afternoon window light

SaaS

My Phone Buzzed. The Agent Had Already Fixed It.

How I use an always-on AI agent to build micro-SaaS without writing production code — setup, boundaries, and when agents beat chat windows.

June 30, 202626 min read

Solo founder at a home desk on a video call beside a laptop with unreadable code editor, printed contractor brief and sticky note with MRR and retainer notes

SaaS

Your Codebase Is Not a Sacred Temple

When and how to hire your first developer as a solo micro-SaaS founder: revenue thresholds, scoped briefs, paid trials, and contracts that keep you owning the product.

June 29, 202624 min read