Posts

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Solo founder on a forest-view terrace with laptop and large monitor showing an ads dashboard, iPhone and sticky notes with keyword bids beside the keyboard

Apple Search Ads Are a Microscope, Not a Megaphone

How to run Apple Search Ads as a solo iOS founder: when ASA beats organic, campaign structure, keyword tiers, daily caps, and metrics gates before you scale spend.

August 9, 202626 min read

Solo founder on a terrace desk with laptop and large monitor reviewing handwritten LTV and CAC notes beside a forest valley view

SaaS

The Ads Button Stays Gray Until the Math Works

How solo founders should read SaaS unit economics before turning on paid ads: LTV:CAC, payback period, contribution margin, and the gate checklist that keeps you from buying vanity growth.

August 7, 202628 min read

Solo founder on a terrace desk with laptop and large monitor beside handwritten keyword notes and sticky labels with search phrases

Marketing

I Had Forty-Seven Keywords and Zero Outlines

A solo-founder keyword research workflow for web content: listen in sales notes, score one phrase, outline for search intent, and publish to a page that matches the promise.

August 6, 202626 min read

Solo founder at a desk with a whiteboard showing SMB, team plan, and enterprise tiers with go-no-go gates, coffee cup and laptop nearby

Marketing

Your SMB Customers Love You. That Is Not an Enterprise Motion Yet.

When to sell enterprise as a solo micro-SaaS founder: readiness signals, team plan vs enterprise tier, legal and procurement reality, revenue thresholds, and when to walk away from SOC 2 theater.

August 5, 202626 min read

iOS

A Stranger Left Three Stars and I Read It Like a Verdict

When to ask for App Store ratings, how to reply to reviews without sounding corporate, and what solo founders should measure beyond the average star count.

August 2, 202627 min read

Solo founder on a home terrace with laptop and monitor showing forum threads, sticky notes labeled IH, HN, and Slack, and forest valley in the background

Marketing

Indie Hackers and the Rooms Reddit Forgot

A solo founder guide to community launches beyond Product Hunt: Indie Hackers, Hacker News, niche Slack groups, and how to show up without sounding like an ad.

August 2, 202631 min read

Solo founder at a modern home desk with a laptop and large monitor showing code editor and builder tabs side by side

SaaS

Bolt Got Me to Version One. Cursor Got Me to Version Two.

When to leave Bolt or v0 for Cursor as a non-coder solo founder — the signals, migration checklist, and honest tradeoffs of switching AI build tools.

August 1, 202622 min read

Solo founder at a cafe table on a high-rise terrace with city skyline view, holding a phone beside a coffee cup

iOS

Your Push Notification Got Ignored. Good.

When to ask, what to send, and how to re-engage iOS users without sounding desperate — from a solo founder who learned permission prompts are trust screens.

August 1, 202624 min read

Solo founder at a cafe table with a panoramic city view, laptop open beside a notebook with referral notes

Marketing

Your Customer Mentioned a Colleague. You Did Nothing.

How to run a micro-SaaS referral program as a solo founder without viral gimmicks: simple rewards, honest timing, and copy that turns happy users into your cheapest acquisition channel.

July 31, 202624 min read