Posts

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Solo founder at a terrace desk with a laptop and large monitor showing a Stripe Checkout screen, notebook with crossed-out test card numbers, landscape view beyond the railing

The Pay Button Worked in Test Mode. Real Money Didn't.

Stripe payments for micro-SaaS when you build without coding: Checkout, test vs live mode, webhooks, and the Supabase rows that turn a successful charge into access your app actually honors.

September 10, 202628 min read

Solo founder at a home office desk reviewing short video clips on a laptop and large monitor, phone on a stand, sticky notes labeled hook test and 10 shorts

iOS

Your App Deserves Ten Scrappy Shorts, Not One Perfect Launch Video

How solo founders use YouTube Shorts to market a consumer app: hook batches, screen captures, posting rhythm, and measuring App Store clicks instead of vanity views.

September 7, 202625 min read

Solo founder on a terrace with laptop and phone, sticky notes labeled with hook lines beside a ring light

iOS

Pretty Ads Are a Trap — Test the Hook First

How to run UGC-style Meta ads for a consumer iOS app as a solo founder: cheap hook tests, DIY creatives, campaign structure, and when to scale spend.

September 3, 202627 min read

Solo founder at a lake terrace desk during a video demo, laptop meeting grid with one empty seat, large monitor dashboard, notebook labeled champion and buyer, sticky note reading who signs

Marketing

The Demo Went Well. Nobody With a Budget Was on the Call.

Enterprise sales demo for solo founders: who must attend, discovery before screen share, live demo structure, procurement follow-up, and when Loom beats a live call.

September 2, 202627 min read

Solo founder on a forest terrace desk filming a phone screen with a ring light, laptop and large monitor showing a vertical video timeline beside sticky notes labeled hook and bio link

iOS

Your App Store Listing Is Not Where Strangers Find You

How to use TikTok organic and paid as a solo founder with a consumer app: hook posts, profile-to-App Store ramp, Spark Ads on winners, and what to measure before you burn weekends on content.

August 28, 202626 min read

Solo founder at a home desk reviewing a printed weekly metrics board beside a laptop showing a simple spreadsheet dashboard

SaaS

Twelve Tabs Won't Tell You What to Do Monday

A weekly marketing metrics board for solo founders: five numbers, CAC and ROAS gates, content KPIs that predict signups, and a Friday ritual that replaces dashboard tourism.

August 27, 202628 min read

Founder at a desk signing an annual order form on screen while a whiteboard shows one large contract replacing many small subscription cards

Pricing

One Annual Signature Replaced Twenty Small Accounts.

Annual contract micro SaaS for solo founders: when teams choose yearly over monthly, minimum deal size for procurement, order forms and invoicing without ops, negotiation moves, and net-30 renewal traps.

August 26, 202630 min read

Solo founder on a terrace desk with laptop, large monitor, and iPhone beside sticky notes labeled with country codes

iOS

The Global Launch Button Is How You Learn on Strangers' Dime

How to run an iOS soft launch as a solo founder: TestFlight first, country-by-country rollout, phased App Store release, and when to widen before you hit worldwide.

August 25, 202628 min read

Solo founder on a terrace desk with laptop and large monitor showing a kanban board beside a handwritten thirty-day sprint calendar and forest valley view

Marketing

I Froze the Roadmap for Thirty Days. Revenue Finally Moved.

A solo founder marketing focus sprint for when building feels safer than talking to strangers — how to pause features, run a 30-day grow board, and measure conversations instead of commits.

August 24, 202626 min read