Posts

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Solo founder on a terrace desk sketching onboarding screens beside an iPhone, laptop, and large monitor with wireframe layouts

They Swiped Through Three Slides and Left

First-session iOS onboarding for consumer apps: skip the carousel, earn permissions, and get strangers to one honest win before you ask for anything.

July 26, 202625 min read

Solo founder at a modern home desk with a laptop and large monitor showing a login screen, sticky note nearby, tall windows behind

SaaS

Signup Worked on Localhost. Then Nobody Could Log In.

How to set up auth for a micro-SaaS without coding: Clerk or Supabase Auth, magic links, redirect URLs, protected routes, and the smoke tests that catch broken login before strangers bounce.

July 25, 202626 min read

Solo founder on a terrace with a laptop open to a social feed, notes beside the keyboard, landscape beyond the railing

Marketing

Your Best Tweet Got Praise. Nobody Signed Up.

How solo founders use Twitter/X for micro-SaaS distribution: fix the profile, reply before you pitch, post founder-led notes, and measure conversations - not vanity likes.

July 25, 202626 min read

Solo founder at a desk with a laptop and large monitor showing a cancel-subscription screen, notebook and sticky note nearby, landscape beyond tall windows

Retention

They Hit Cancel. That Was the Conversation You Skipped.

How solo founders design a saas cancellation flow that saves the right customers, collects real cancel reasons, and runs a win-back sequence without sounding desperate.

July 24, 202627 min read

Marketing

Your Company Page Has Twelve Followers. Post Anyway.

LinkedIn works for micro-SaaS when you treat your personal profile like a landing page, comment before you pitch, and measure conversations—not vanity impressions.

July 23, 202626 min read

Solo founder in a coworking booth checking a phone beta build beside a laptop and a sticky note

iOS

Your Friends Saying It Works Is Not a TestFlight Beta

How to run a TestFlight beta as a solo consumer-app founder: internal vs external testers, Beta App Review, who to invite, and when to leave beta for App Store submission.

July 22, 202626 min read

Founder taking handwritten notes during a café customer interview across from someone speaking, olive notebook and closed laptop on the table

SaaS

They Said They Loved It. They Meant 'Interesting.'

How to run customer interviews for a micro-SaaS without pitching, fishing for compliments, or building another product nobody pays for.

July 21, 202626 min read

Solo founder at a kitchen table writing a product brief in a notebook beside a laptop under a warm lamp

SaaS

"Build Me an App" Is Not a Prompt

How to prompt AI to build a micro-SaaS when you are not a developer: product briefs, scaffold vs feature prompts, Bolt and Cursor habits, and where to slow down on auth and Stripe.

July 20, 202626 min read

Marketing

Two Hundred Emails and Still Nobody to Launch To

How to run a pre-launch waitlist as a solo founder without vanity signup counts: one-page capture, qualifying questions, and the emails that turn a quiet list into paying customers.

July 19, 202626 min read