Posts

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Solo founder viewed from behind at a kitchen table, reviewing search results on a laptop and handwritten keyword notes

Nobody Is Googling Your Product Name Yet

SEO for micro-SaaS solo founders without a content team: pick one winnable search phrase, write one useful article, and send that traffic to a page that converts.

June 29, 202623 min read

Solo founder at a home desk reviewing privacy policy and terms pages on a laptop with App Store Connect tabs open

iOS

Nobody Reads Your Privacy Policy Until They Do

How solo founders write micro-SaaS terms of service and privacy policies that match the product, especially consumer iOS apps where trust is the feature.

June 28, 202626 min read

Solo founder at a home desk comparing iPhone App Store listing mockups on paper beside a laptop with notes on screenshot captions

iOS

Your App Store Page Is Doing More Work Than You Think

App Store optimization for solo founders who ship consumer apps: keywords, screenshots, reviews, and the iteration rhythm that fits one person with evenings and a $99 developer account.

June 27, 202629 min read

Solo founder listening at a café table while a friend shows a messaging app on a phone, with open notebook and sticky note labeled recognition test

iOS

Validate the Awkward Moment, Not the Pitch Deck

How to test a consumer app idea before you build: embarrassing-moment signals, private behavior tests, and the B2C validation playbook that B2B advice never gave you.

June 26, 202628 min read

iPhone with a messaging app on screen beside handwritten UX notes and a half-empty coffee mug on a home desk

iOS

Your First Consumer App Doesn't Need a Pitch Deck

A practical guide to shipping a personal iOS app as a solo founder — problem, stack, privacy, and subscriptions — with Finish Him as the worked example.

June 25, 202629 min read

Solo founder at a home desk with a laptop showing a payment dashboard layout, notebook labeled webhook checklist, and coffee mug

Pricing

Your Webhook Will Fail at 2 A.M. Plan for It

How to wire Stripe billing for a micro-SaaS as a solo founder: Checkout, webhooks, idempotency, and the database fields that actually gate access.

June 24, 202626 min read

Solo founder pausing at a kitchen table with a laptop, interview notes, and a sticky note marked no build week

SaaS

Bolt Is Not a Validation Strategy

Fake doors, deposit tests, and customer calls — how I validate micro-SaaS ideas without code before Bolt or Hermes ship anything.

June 23, 202629 min read

Solo founder at a home desk drafting onboarding emails with sticky notes labeled day 0, day 2, and day 5 beside an open laptop

Retention

Signup Isn't When They Win

How solo founders onboard micro-SaaS customers without a CS team: define the magic moment, concierge early users, fix empty states, and measure activation.

June 22, 202626 min read

Hand-labeled paper sketch of landing page zones with crossed-out headline sticky notes beside an open laptop on a kitchen table

Marketing

Eight Seconds to Convince a Stranger

How to build a micro-SaaS landing page that converts when you are the only marketer: headlines, structure, pricing visibility, and honest tests at solo-founder traffic levels.

June 22, 202625 min read