Posts

Page 5 of 9

Your Company Page Has Twelve Followers. Post Anyway.

LinkedIn works for micro-SaaS when you treat your personal profile like a landing page, comment before you pitch, and measure conversations—not vanity impressions.

July 23, 202626 min read

Solo founder in a coworking booth checking a phone beta build beside a laptop and a sticky note

iOS

Your Friends Saying It Works Is Not a TestFlight Beta

How to run a TestFlight beta as a solo consumer-app founder: internal vs external testers, Beta App Review, who to invite, and when to leave beta for App Store submission.

July 22, 202626 min read

Founder taking handwritten notes during a café customer interview across from someone speaking, olive notebook and closed laptop on the table

SaaS

They Said They Loved It. They Meant 'Interesting.'

How to run customer interviews for a micro-SaaS without pitching, fishing for compliments, or building another product nobody pays for.

July 21, 202626 min read

Solo founder at a kitchen table writing a product brief in a notebook beside a laptop under a warm lamp

SaaS

"Build Me an App" Is Not a Prompt

How to prompt AI to build a micro-SaaS when you are not a developer: product briefs, scaffold vs feature prompts, Bolt and Cursor habits, and where to slow down on auth and Stripe.

July 20, 202626 min read

Marketing

Two Hundred Emails and Still Nobody to Launch To

How to run a pre-launch waitlist as a solo founder without vanity signup counts: one-page capture, qualifying questions, and the emails that turn a quiet list into paying customers.

July 19, 202626 min read

Graphic comparing a two months free offer with twelve times forty-nine dollars versus a four hundred ninety annual price and a week six refund risk

Pricing

Two Months Free Sounds Generous Until You Do the Math

How to set an annual billing discount for a micro-SaaS: when monthly still wins, how much to knock off, what to show on the pricing page, and how to invite monthly customers to switch without a fire sale.

July 18, 202626 min read

Graphic of a four-step waiting room pipeline from change through build check and preview to merge, with preview marked as required

SaaS

I Broke Production With a 'Tiny' Fix. Then I Learned CI/CD.

CI/CD for non-coder micro-SaaS founders: preview deploys, GitHub Actions, and automated redeploy after your first ship — without pretending you are a DevOps engineer.

July 18, 202629 min read

Solo founder on a couch holding a phone while a laptop on a coffee table shows a declining analytics chart

iOS

They Opened It Once. That Was the Whole Relationship.

First-session trust, activation, and Day 1 return visits for consumer iOS apps, from a solo founder who learned downloads are not retention.

July 18, 202627 min read

Solo founder at a home desk staring at a laptop showing App Store Connect while a phone sits face-up nearby

iOS

Waiting for Review Is a Personality Test

What App Store review actually checks, how to write Notes for Review, and what to do when a rejection lands, from someone who sat through a first submission.

July 17, 202626 min read