Marketing

Distribution that fits one person — SEO, cold email, landing pages, Product Hunt, Reddit, and channels that bring strangers who might actually pay.

Solo founder at a cafe table with a panoramic city view, laptop open beside a notebook with referral notes

Marketing

Your Customer Mentioned a Colleague. You Did Nothing.

How to run a micro-SaaS referral program as a solo founder without viral gimmicks: simple rewards, honest timing, and copy that turns happy users into your cheapest acquisition channel.

July 31, 202624 min read

Solo founder recording a screen demo on a laptop at a café table with an espresso cup and notebook nearby

Marketing

Your Loom Got Three Views. Nobody Replied.

Async Loom outreach for micro-SaaS when cold email needs more than text: permission-first video, ninety-second demos, and where Loom actually belongs in a solo founder sequence.

July 28, 202625 min read

Solo founder at a modern desk with a notebook positioning worksheet, sticky notes with crossed-out generic headlines, and a large monitor showing a landing page draft beside tall windows

Marketing

You Built for Everyone. That Is Why Nobody Bought.

How to nail micro-SaaS positioning as a solo founder before you rewrite another headline: alternatives, best-fit customers, category, and the honest tests that work at low traffic.

July 27, 202624 min read

Solo founder on a terrace with a laptop open to a social feed, notes beside the keyboard, landscape beyond the railing

Marketing

Your Best Tweet Got Praise. Nobody Signed Up.

How solo founders use Twitter/X for micro-SaaS distribution: fix the profile, reply before you pitch, post founder-led notes, and measure conversations - not vanity likes.

July 25, 202626 min read

Marketing

Your Company Page Has Twelve Followers. Post Anyway.

LinkedIn works for micro-SaaS when you treat your personal profile like a landing page, comment before you pitch, and measure conversations—not vanity impressions.

July 23, 202626 min read

Marketing

Two Hundred Emails and Still Nobody to Launch To

How to run a pre-launch waitlist as a solo founder without vanity signup counts: one-page capture, qualifying questions, and the emails that turn a quiet list into paying customers.

July 19, 202626 min read

Solo founder at a kitchen table reading a laptop forum thread with a notebook of community notes nearby

Marketing

Your Launch Post Got Deleted. The Thread Still Matters.

Most founders get banned before they get a customer. Pick three subreddits, lurk first, and turn honest comments into paying users.

July 15, 202627 min read

Solo founder at a home desk reviewing a product launch listing on a laptop while a notebook with a prep checklist sits nearby

Marketing

Product Hunt Won't Save a Broken Funnel

A Product Hunt playbook for micro-SaaS solo founders: two weeks of prep, launch day without panic, and how to turn upvotes into signups instead of a vanity spike.

July 13, 202626 min read

Solo founder viewed from behind at a kitchen table, reviewing search results on a laptop and handwritten keyword notes

Marketing

Nobody Is Googling Your Product Name Yet

SEO for micro-SaaS solo founders without a content team: pick one winnable search phrase, write one useful article, and send that traffic to a page that converts.

June 29, 202623 min read

Hand-labeled paper sketch of landing page zones with crossed-out headline sticky notes beside an open laptop on a kitchen table

Marketing

Eight Seconds to Convince a Stranger

How to build a micro-SaaS landing page that converts when you are the only marketer: headlines, structure, pricing visibility, and honest tests at solo-founder traffic levels.

June 22, 202625 min read

Printed prospect list with circled and crossed-out names beside a laptop on an early morning desk

Marketing

Fifty Cold Emails and Three Replies

Cold email for micro-SaaS when warm launch is not enough: how solo founders find first paying customers without a list, a team, or growth theater.

June 21, 202628 min read

Notebook with a checked beta launch recipient list beside a laptop on a morning home desk

Marketing

Nobody's Waiting for Your Launch

How to launch a micro-SaaS as a solo founder: warm outreach before public posts, one community done right, and why your first customers won't come from a viral moment.

June 19, 202625 min read

Open notebook comparing crossed-out vanity metrics with circled signal metrics beside a one channel only sticky note and laptop

Marketing

How to Market a Micro-SaaS When You Are the Only Employee

Marketing for solo founders running a Micro-SaaS: practical growth tactics that fit a one-person budget, one calendar, and limited attention.

June 18, 202619 min read